Typically, beauty tends to focus on the face or the decollete & up. This industry is all about the neck down with our focal point being the physique of the torso (arms and legs and face are included too because I mean… they are a part of the body, but they just aren’t the main focus of this industry. You have cosmetology and esthetics for that). Body Altering Aesthetics (BAA) uses bioengineering to transform the shape, presentation, and sculpting curves of the body.